Prof. Dr. Jürgen Häusler is Chairman of Interbrand Central and Eastern Europe and a widely known and respected authority on branding. He has experience as a social scientist at the Max Planck Institute, a doctorate in social sciences, a degree in business administration, and has received research grants for work at M.I.T. in Boston. Jürgen Häusler has applied his experience to successful endeavors at Interbrand. He is a Honorary Professor for Strategic Business Communication at the University of Leipzig.