Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. The producers of possibly the best ice cream worldwide operate in a way that actively recognizes the central role business plays in society by using their influence as a business to do good in the world and give back to the community by initiating and supporting innovative ways to improve quality of life. In their tradition of supporting peace building, Ben & Jerry's is going to present an European premiere with “Imagine Whirled Peace” - a new flavour creation supporting World Peace Festival. This inspired taste experience will be exclusively presented on August 26 in 2011 at World Peace Festival Conference.